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god as the ceo

    The Soft Slay Specialist L.L.C is a faith-based make-up artistry given to key artist Samantha Brielle Booker by God. It's not just an artistry, but a ministry. It is our goal to always be led by the teaching, guidance, and leading of the Holy Spirit, and to spread the love, joy, peace and gospel of Jesus Christ. Our goal is to encourage and empower women to be who they were authentically created to be through our personalized 1-on-1 make-up sessions.

the brand


/sôft slā/

An effortless, timeless, luxurious makeup application. 

   The Soft Slay Specialist brand was given to me by God. Not only does it encompass my love for soft, minimal, luxurious makeup, but my passion to share God's love and compassion to every woman that sits in my chair.   

A soft slay is so much more than a "Natural Glam" or "Soft Glam"-- it's about technique and the way the makeup is

A soft slay is so much more than the makeup. It describes how women can live their lives. So many of us idolize our outer appearance. The way we wear our hair, nails, and makeup define us. We constantly measure ourselves by the standards of the world. But what is God's standard for us?

Through this brand, I aim to change and elevate the way women see themselves-- by encouraging them to understand how
God sees them. Join me on this journey of changing lives one face at a time.


woman of god, your identity is not found in vanity. 

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